Self-service event pages for live, virtual, and hybrid experiences.
About Athena.live
Event commerce built for the people who make live experiences happen.
Athena.live helps individuals, teams, venues, communities, and organizations create, promote, sell, manage, and operate live or virtual events from first announcement through final check-in.
Mission
Make event creation more accessible, more trusted, and more measurable.
Athena.live is designed as a self-service platform where organizers can publish polished event pages, define ticket inventory, process registrations and payments, issue digital tickets, coordinate check-in teams, and understand sales and audience engagement.
The platform connects commerce, operations, marketing, and reporting in one workflow so organizers can spend less time stitching tools together and more time building the room.
Platform
A full operating layer for event organizers.
Ticket types, pricing, registration, payment, and digital ticket issuing.
Marketing, direct-link sales, check-in, attendance, analytics, and reporting tools.
A platform footprint built for individuals, teams, venues, communities, and organizations.
Meet the founder
Armen Merikyan
Founder, Athena.live
Armen Merikyan is a 3x founder with one exit to a Silicon Valley technology company and more than 25 years building enterprise platforms, automation systems, and AI-driven applications.
He started building business software in the late 1990s, founded Athena Systems in 2002, and has led architecture, integration, DevOps, and intelligent-systems work across companies including EY, Toyota, Farmers Insurance, Southern California Edison, Disney, Honda, and Intuit. Athena.live brings that operating-system mindset to event commerce: durable software, direct organizer ownership, measurable workflows, and automation that lets small teams run with enterprise-grade discipline.
Technical founder leading product, architecture, deployment, and continuous optimization.
Builder of AI agents, automation platforms, and decision-support systems for real operations.
Enterprise platform background across cloud, integration, Kubernetes, CI/CD, data, and scalability.
Principles
What guides the product.
Organizer ownership
Event creators should control their brand, pricing, audience data, and attendee experience from announcement through admission.
Trust at the door
Reliable checkout, digital tickets, and check-in tools give attendees confidence and help teams operate smoothly on event day.
Direct event pages
Athena.live is designed around direct links that artists and organizers can share with the audiences they already reach.